Offering Design
How do you design, price, and package your subscription offerings to optimize for growth?
To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.
Key Business Initiatives
- Monetize a new offering
- Refresh pricing strategy
- Adopt usage-based pricing
- Tailor offering for international markets
- Expand offering upmarket or downmarket
- Execute cross-sell or upsell strategy