How much tweaking you have to do to your current offerings depends on how wide a net you’re casting.
If your new market is similar to your current one—like going from the US to the UK— it’s safe to assume customer wants and needs will be similar, too. And that makes expanding your subscription business globally a lot easier. Just change a few Zs to Ss and hit “launch.”
If you’re heading into uncharted territory, expect to hit the books (or, at least, Google) to research customer needs and behaviors in your new market. You may need to adapt your product portfolio, and you’ll want to test and tweak any new products you add.
Need to launch new products or bundles for international? Consider this:
Make sure your new offerings or packages have been dialed for your new audience and you’ve got your positioning nailed.
Dig into how your new market thinks about pricing and what the currency rules are (for example, is it standard practice to round prices to a whole number or end in .99?).
It’s crucial to make the buying process seamless and intuitive for your customers, so make sure the currency conversion on your “regular” pricing doesn’t come across as strange (e.g. make it €500 instead of €429.80).